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OpenX Touts Success At Purch

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Los Angeles-based advertising technology provider and marketplace operator OpenX says that it has expanded a partnership it has with publisher Purch --owner of Tom's Guide, Top Ten Reviews and ShopSavvy. READ MORE>>.

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OpenX Debuts New Ad Quality Platform

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Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

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Ten Of The Top Tech Companies For Employees In LA

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Who are the top tech companies to work for in Los Angeles? OpenX is profitable, and its ad serving software dominant among online publishers. positions on its site, ranging from software, sales, marketing, to finance. NastyGal is just one of a number of fashion-meets-technology startups to emerge in Los Angeles, which.

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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?