socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

MAY 26, 2009

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. OpenX's software and services are used by online publishers to serve up web ads; the firm also recently launched its own ad marketplace. READ MORE>>.

OpenX 100

OpenX Advertising Pasadena Venture Capital 100

socalTECH

APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. According to OpenX, the marketplace will integrate with its software, and allow publishers to maximize their revenues.

OpenX 100

OpenX Advertising Santa Monica Pasadena 100

socalTECH

OCTOBER 20, 2008

Pasadena-based OpenX, maker of the popular web advertising server of the same name, said Monday that it has launched a new set of professional services and support packages for web publishers. OpenX develops open source software used by online web publishers to manage advertising placement on their sites.

OpenX 100

OpenX Services Advertising Pasadena 100

socalTECH

NOVEMBER 9, 2012

OpenX is profitable, and its ad serving software dominant among online publishers. Edmunds.com has been around forever in Los Angeles, but after a recent redesign and a focus on updating its web site, new mobile. The now-public. The company recently reported record. The firm, based in Pasadena, has dozens of.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

JULY 16, 2013

One of those high profile neighborhoods here is Pasadena, home of Idealab, Caltech, OpenX, and many other high tech companies and institutions. I think our advantage then was the first wave of web-based innovation was more in the area of hard sciences, which is the domain of JPL and Caltech. Andy Wilson: Great question.

Pasadena 242

Pasadena Santa Monica CalTech Technical Review 242

socalTECH

APRIL 1, 2010

We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. I've been in the ad network business, helping Adconian, and know the web site publishing world. That may seem very simple, but those tools are not there today.

Startup 164

Startup Platform Advertising GRP Partners 164

Both Sides of the Table

JUNE 12, 2010

Free experience is web and mobile app-based, has ads, limited skipping, and limited listening time (40 hours/month). Competition: DSPs (DataXu, X+1, Efficient Frontier) and Ad Exchanges (DoubleClick, RightMedia, AdECN, OpenX). Current round: $31.0mm in Series C by Insight Venture Partners (Jeff Lieberman). Read more: TechCrunch.

Venture Capital 217

Venture Capital Capital Metrics Competition 217