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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. I then remember when Amazon started selling books on the web. Advertising is also what allows you to watch Hulu for free, use Yahoo! All of them are really sharp on product and market.

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