socalTECH

OCTOBER 10, 2012

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags. Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

Product 145

Product Paid Search Advertising Technical Review 145

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M Tags: datapop venture capital search marketing advertising overture yahoo. in a Series A funding round, the company said this morning. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

MARCH 10, 2017

Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. Not just what the product needed to look like, but how to sell it, and to make sure that the people we sold it to were really successful using it, and stayed with us. What's the biggest thing that the company has done since you came on?

Google 127

Google Paid Search Mobile Activity 127