Frank Addante

AUGUST 14, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc. Not the case.

Startup 40

Startup Email Ideas Venture Capital 40

Frank Addante

MARCH 26, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

OCTOBER 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. particularly with international patent laws. Zondigo, Inc.

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

MAY 15, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Patent Lawsuit 6. Startup 2.0). Zondigo, Inc. Be scrappy.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Frank Addante

JUNE 4, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. We invested the first $1 million to develop version 1.0

Startup 40

Startup Venture Capital Email CTO Hire 40