Platform PPC Software Yahoo 
socalTECH
MARCH 20, 2009
Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.
Both Sides of the Table
OCTOBER 29, 2009
People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. Advertising is also what allows you to watch Hulu for free, use Yahoo! So PPC (pay-per-click) advertising on social networks has performed poorly to date.
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