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Creating A Better Digital Marketing Strategy For Your Business

Tech Zulu Event

Especially for small or medium-sized businesses, most of your time, effort, and potential reward are all going to be web-based, and getting your digital marketing strategy right is often a sink-or-swim proposition. It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them.

PPC 40
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. So what do we mean by in-stream advertising?

Ideas 286
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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. We give users something they don't get anywhere else, for something they do every day--searching the web. In 2001, I started ABCSearch, which as been in the PPC space for a number of years. Those points add up to a Visa gift card.

PPC 113