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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). This is NOT the same as Search Engine Optimization (SEO). SEM is sometimes called “buying your way into search results.” Popular keywords have higher costs.

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Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

Yet recent research indicates that almost half of small business websites are still missing these basics, and thus are essentially dead to the search world. The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. SEO does not have to be a major expense.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

There are a million ways to either research your industries market size and you’re likely to have to do some basic estimations to figure out much of that is addressable to you. But not doing basic research makes no sense. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.

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Interview with Billy Fried, Kijubi

socalTECH

We're cobbling together the disparate mom-and-pop, and big players like theme parks, into a logical format, so consumers can research and plan their trip. We've done some research with the moms-and-pops, and they really want this technology to automate all they can, if it's not too expensive.

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