Remove Sales Remove SEM Remove SEO Remove Social Media
article thumbnail

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Startup 323
article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. billion in sales and thus controls less than 10% of the market. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. Market Structure.

Startup 150