How Startups Can Use Metrics to Drive Success
Both Sides of the Table
APRIL 4, 2011
How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. 10% of our revenue is coming from direct sales of our banner inventory. Do you have a customer referral program?
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