Both Sides of the Table

SEPTEMBER 1, 2010

I arrived on this scene wet behind the ears assuming that the web was, as it seemed to me as a user, powered by the masses for the masses. You submitted news to a website like Digg and if it was interesting content with a great headline and newsworthy text it would get driven up to the masses. Things started to spread more virally.

News 284

News Blogging Search Engine Optimization SEO 284

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Work On Your SEO. One of the most effective arcing strategies to get noticed in a global market is to simply incorporate an SEO strategy.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

JANUARY 29, 2017

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

APRIL 16, 2011

I should have added that a website not optimized for search engines is lost in the heap of a billion dead websites. Unless someone searches for your company by name, it won’t show up in the first few pages of any search results. Contact related web sites that are well known, to request reciprocal links.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

AUGUST 10, 2012

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

APRIL 29, 2019

It’s never too early to start marketing to define your brand. Thus I recommend that every business publish a website and start a blog even before they have a product to sell, enabling the following benefits: Get Google to work for you in highlighting your site.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Search engine marketing (SEM). Do you have a business presence there? Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

FEBRUARY 15, 2011

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

APRIL 27, 2011

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Startup Professionals Musings

FEBRUARY 27, 2010

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). I should have added that a website not clearly visible to search engines is lost in the dead zone. Unless someone searches for your company by name, it won’t show up in the results.

SEO 48

SEO HTML Search Engine Optimization Web 48

Startup Professionals Musings

OCTOBER 30, 2010

A blog is basically a journal (“web log”) that is published on the web. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. People buy from people.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

socalTECH

OCTOBER 14, 2011

The company is employing a network of documentary filmmakers and high quality, Hollywood production capability here in Los Angeles to produce small business videos in HD for the web and YouTube. We've also found that online video really helps with search engine optimization.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. You should start blogging about your business before you have a product, to test interest and establish your credibility.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

FEBRUARY 13, 2010

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Tech Zulu Event

APRIL 10, 2012

I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). When a developer publishes an app in the App Store , they’re given the ability to use 100 characters of keywords to try to maximize their search ranking. Download Apps From the Web.

Mobile 82

Mobile Search Engine Optimization SEO Startup 82

SoCal CTO

NOVEMBER 10, 2009

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. Earlier this year I founded a new startup called KlickFu. What’s keeping you up at night? What are you working on now?

Product 150

Product Entrepreneur Social Media Google 150