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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.

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Get a Technical Degree But Entrepreneurial Spirit

Startup Professionals Musings

Of course, there's no law saying you have to go to college to start a business. Current young adults have grown up hearing about Bill Gates as the paragon of success. If offered at your college, don’t forget the practical business skills like “Critical Thinking”, “Business Writing” and even “Dress for Success.” Marty Zwilling.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. I love how transparently Danielle lives her startup (& encourages other to join in) because it provides much needed transparency to other startups. Let’s set up a framework. Gross Burn vs. Net Burn.

Startup 383
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Most people totally advise against stealth. “ We need to learn from doing, by trial-and-error. Be careful about this advice.

Marketing 380
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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

Of course you could start your own company. As I talked about in “ Is it Time to Learn or Time to Earn ” – overwhelmingly the best economics go to those that start successful companies. But not everybody has the right skills to build a highly successful and valuable startup from scratch.

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Better Business Bureau? For who?

Eric Greenspan

Well, I caved and signed up. How they knew anything about us is beyond me, but that is where we got started. I told them I’d be happy to sign up if that rating was increased to an A. Your BBB has formed a strategic alliance to help save you money in your everyday costs starting immediately. Please advise.

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Most Common Early Start-up Mistakes

Both Sides of the Table

This is part of my ongoing series “ Start-up Lessons. &# If you want to subscribe to my RSS feed please click here or to get my blog by email click here. Imagine you pour 5 years of your life into your next gig and it starts to become successful. Starting with 25% is even harder. Register a company.

Startup 365