InfoChachkie

NOVEMBER 18, 2010

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits.

.Net 182

.Net Satisfaction Entrepreneur Customer 182

InfoChachkie

NOVEMBER 18, 2010

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits.

.Net 168

.Net Satisfaction Customer Custom 168

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. A popular set of metrics for customer views is the New Promoter System ( NPS ), available from Bain & Company.

Customer 114

Customer Custom Satisfaction Metrics 114

Jason Nazar

MAY 1, 2016

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. Net Promoter Score. The net promoter score is the most common measurement of the quality of the product experience. Paid Product Metrics.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. Net Promoter Score. The net promoter score is the most common measurement of the quality of the product experience. Paid Product Metrics.

Marketing 40

Marketing CPC Metrics .Net 40

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.

Customer 100

Customer Custom Satisfaction Social Media 100

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.

Customer 97

Customer Custom Satisfaction Social Media 97