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Traditional marketing vs. social engagement

Berkonomics

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. Ask for endorsements when appropriate.

Marketing 120
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Turn “broadcast” into “engagement.”

Berkonomics

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. Ask for endorsements when appropriate.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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Interview with Michael Kantor, Orgoo

socalTECH

There are a lot of users, with lots of different email and instant messaging accounts, who are finding that there are too many ways to communicate with their friends and associates. People are using email, IM, soc nets like LinkedIn and Facebook, SMS, and video chat -- all of these are really places to communicate.

Email 113
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Interview with Adam Wicks Walker, Hydra

socalTECH

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

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Interview with Adam Wicks Walter, Hydra

socalTECH

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

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Interview with Al Eisaian, IconApps

socalTECH

We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic. One of the most popular features of the application is the delegation feature, which with one tap allows them to email a grocery list to their husband to pick up.

Mobile 168