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Magnite Acquires SpotX For $1.17 Billion

socalTECH

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 Magnite says the combined companies would have a full year, 2020 non-GAAP net revenue of $350 million. billion in cash and stock.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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REACH | Disruptive Technologies Impacting the Future of Gaming [Live]

Tech Zulu Event

AGN was sold to Net-TV pioneer Pseudo Programs and Rubin served as VP of Games and Sports programming. He joined SGN from Fox where he was Vice President of Business Development and worked on the acquisition of MySpace and the launch of Hulu. It generates revenues through Subscription, Virtual Currency and Advertising.

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Why You Should Start a Company in. Los Angeles

SoCal Delicious

Surprisingly, Hollywood hasnt played a major role in the formation of new companies, which have tended to be in less glamorous though more lucrative areas like lead-generation and service (with obvious exceptions like JibJab and Hulu, a joint venture of Fox and NBC). startup scene so hot. What makes L.A. a great place for startups?

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How I Use Visualization to Drive Creativity

Both Sides of the Table

I have a high fear of failure that acts as my safety net. I did this when I talked about my metaphor that Hulu was like Opec. Stupidly I never tested my model with Hulu themselves until after the blog post was published. I spoke at the NextGen conference last week to a large audience.

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