Interview with Adam Wicks Walker, Hydra
socalTECH
DECEMBER 9, 2008
The segment we play in is the performance-based media buying world, where the essential difference is that advertisers are paying for the results. That gives us the ability to monitor the result of campaigns, all the way to the creation of a customer. That way, advertisers don't waste any money. So, it's all over the map.
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