Both Sides of the Table

SEPTEMBER 15, 2013

Building direct customer relationships with viewers (who want to tune into your channels). Your goal at Walmart ought to be to build customer awareness and ultimately persuade a sub-segment of the Walmart shopper to come buy your candy bars at specialty shops or at your companies website directly, where you’ll make much better margin.

Networking 366

Networking Media Content Customer 366

Berkonomics

JUNE 18, 2020

Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective. Make each customer feel important and valued. The old “seven impression” model.

Marketing 120

Marketing Social Media Advertising .Net 120

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. High customer loyalty and high team passion. Growing appreciation for the value of the solution provided.

Organization 94

Organization Invest Customer Custom 94

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. High customer loyalty and high team passion. Growing appreciation for the value of the solution provided.

Organization 173

Organization Invest Customer Custom 173

Startup Professionals Musings

MARCH 31, 2023

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Lead-stage content performance.

Metrics 102

Metrics Demand Paramount Content 102

Startup Professionals Musings

JULY 3, 2020

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Lead-stage content performance.

Marketing 174

Marketing Invest Demand Metrics 174

Berkonomics

JULY 25, 2013

Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective. Make each customer feel important and valued. Ask for endorsements when appropriate.

Social Media 179

Social Media Advertising .Net Content 179

socalTECH

OCTOBER 7, 2009

For this morning's interview, we sat down and talked with Nick Desai , CEO of Global Fitness Media , which runs FitOrbit (www.fitorbit.com), an online site looking to help users put together a fitness and connect with fitness trainers. The trainer makes you a daily, customized meal plan and exercise and activity plan.

Media 168

Media Pricing Sites Training 168

Startup Professionals Musings

FEBRUARY 19, 2022

But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere. Entrepreneurs who “get it” are emotionally attuned to peers and customers, so that their gut-level instincts become informed judgments that move the business forward.

Entrepreneur 139

Entrepreneur Social Media Startup .Net 139

Startup Professionals Musings

NOVEMBER 6, 2020

Here are some of the key indications that you might be a good match for a lifestyle business, for you to compare and consider against your own objectives and strengths: Enjoy interacting with customers and products every day. If your passion is customers, you definitely will be happier as a lifestyle entrepreneur.

Statistics 124

Statistics Equity Satisfaction Entrepreneur 124

socalTECH

JULY 7, 2010

Here are eight Southern California companies and the experienced, successful entrepreneurs heading up their efforts, who haven't had any problems finding investors--or customers--for their firms. Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

socalTECH

MAY 2, 2014

To get some insight into how those names are changing--we caught up with Steve Banfield , SVP and GM of Registrar Services over at Rightside (www.rightside.co) -- which is in the midst of spinning out from Santa Monica-based Demand Media. Steve Banfield: What will become Rightside has been part of Demand Media. READ MORE>>.

Demand 231

Demand HTML Web Media 231

Startup Professionals Musings

MARCH 17, 2017

People follow influencers on social media to find what they buy, who they vote for, and which social causes they support. In today’s customer context, you can foster rapport by dressing like them, making every effort to look attractive, offering compliments, and listening intensely. Customers need to believe that you are one of them.

Social Media 58

Social Media Customer Custom Entrepreneur 58

Both Sides of the Table

FEBRUARY 20, 2012

Tracy built her company, Recycled Media , out of necessity. In one year of Airbnb Tracy netted more than $28,000. She focused on her customer. The premise is that you should blog for your customers, suppliers and ecosystem – not for your peers. She’s a painter and a self-proclaimed Bohemian.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Startup Professionals Musings

MAY 18, 2019

But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere. Entrepreneurs who “get it” are emotionally attuned to peers and customers, so that their gut-level instincts become informed judgments that move the business forward.

Entrepreneur 103

Entrepreneur Social Media .Net Blogging 103

Startup Professionals Musings

OCTOBER 21, 2015

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Lead-stage content performance.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

AUGUST 10, 2014

Its only been in the last 10 years that social-media companies, such as Facebook and Twitter, have achieved market valuations in billions of dollars, while clearly sacrificing revenue to gain users. Most modern investors still look for a business model that embodies a gross margin over 50 percent and a net margin in the 20 percent range.

Entrepreneur 98

Entrepreneur Organization Invest Customer 98

Startup Professionals Musings

JULY 9, 2018

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Lead-stage content performance.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

JUNE 26, 2016

It’s only been in the last ten years that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars, while clearly sacrificing revenue to gain users. Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range.

Startup 58

Startup Organization Invest Customer 58

Both Sides of the Table

APRIL 25, 2011

It would not be a big stretch to image a well run service business like this making 15-25% net profit margins. Customer financing often comes in the form of your company agreeing to build a product with a “sponsor&# customer or two and helping them with the rollout / implementation. You own the IP you create.

Services 332

Services Venture Capital IP Startup 332

Startup Professionals Musings

MAY 11, 2014

Entrepreneurs are all about firsts, and the most important is you making a great first impression – on investors, customers, new team members, and strategic partners. The best introduction to a new customer, or potential angel investor, is a warm introduction from a common friend, rather than a cold call. Use them wisely.

Entrepreneur 106

Entrepreneur .Net Google Research 106

Both Sides of the Table

MAY 4, 2010

If this figure is accurate – it’s certainly a very large business even when you look at net revenues. It’s clear that many companies are going to need to understand “authority&# in the social media era. Its net income for the 2009 period is $11.66 Net income was around $1.4 Read more: peHUB.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

socalTECH

JUNE 25, 2009

We wrote all of the core components of our technology, from the ground up--even our SIP stack, OIP application, session-border, softswitch, and media server--which runs on standards-based, off-the shelf servers. Once you get to 300-500 customers, it blows up, because it was never intended to scale.

IP 165

IP Pasadena Angels Pasadena Los Angeles 165

socalTECH

MAY 30, 2019

com, and Vivendi Universal Net USA, where he was also CEO. Now we have a thousand large companies into it, and if you name a big company, they're a customers of ours, from Starbucks to NASA. Richards also has been an active angel investor in local startups. What is CareerArc? That's been very effective.

Content 193

Content Social Network Coach Help 193

socalTECH

AUGUST 8, 2016

Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. It's a customer centric world. One of their biggest customers is Marriott.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Both Sides of the Table

APRIL 16, 2011

I provided information for my customers to make their lives easier.&# Really understanding the business of your customer matters. “There are so many places you can go on the Net where you can find your community. Certainly if you look at eCommerce & social media – women are the ones using these products.

Startup 311

Startup Sales Venture Capital Entrepreneur 311

Startup Professionals Musings

MARCH 8, 2013

Entrepreneurs are all about firsts, and the most important is you making a great first impression – on investors, customers, new team members, and strategic partners. The best introduction to a new customer, or potential angel investor, is a warm introduction from a common friend, rather than a cold call. Use them wisely.

.Net 98

.Net Entrepreneur Google Research 98

Tech Zulu Event

SEPTEMBER 12, 2013

Speakers: [Moderator] Scot Rubin - Owner NITROPOD /SVP Digital Media Big Door /Cofounder G4TV. As a consultant for Comcast and co-founder of G4 Media, Scot helped bring the world of video games to television in 2002. AGN was sold to Net-TV pioneer Pseudo Programs and Rubin served as VP of Games and Sports programming.

Technical Review 94

Technical Review Technology Activision Entertainment 94

Startup Professionals Musings

MAY 24, 2017

But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere. Entrepreneurs who “get it” are emotionally attuned to peers and customers, so that their gut-level instincts become informed judgments that move the business forward.

Entrepreneur 66

Entrepreneur Social Media .Net Startup 66

Startup Professionals Musings

DECEMBER 14, 2012

But the entrepreneurs that have “it” seem to be able to effortlessly get team members, investors, and customers to follow them anywhere. In a recent book on this subject, “ The Essentials of Fabulous ,” Ellen Lubin-Sherman, who has been tracking fabulous people most of her life as a writer and journalist, tried to net “it” out.

Entrepreneur 112

Entrepreneur Social Media .Net Startup 112

socalTECH

SEPTEMBER 13, 2016

Any organization which has common interests and members and attendees has become our customer. What Zenvoy did, is we said great�we know who your attendees are, we know who your members are, and we can help customize a networking environment for your members. Assume that people will do less, assume that people will pay attention less.

Startup 100

Startup Organization ACG Networking 100

Startup Professionals Musings

JANUARY 16, 2012

Entrepreneurs are all about firsts, and the most important is you making a great first impression – on investors, customers, new team members, and strategic partners. The best introduction to a new customer, or potential angel investor, is a warm introduction from a common friend, rather than a cold call. Use them wisely.

.Net 107

.Net Entrepreneur Google Research 107

Startup Professionals Musings

FEBRUARY 9, 2014

But the entrepreneurs that have “it” seem to be able to effortlessly get team members, investors, and customers to follow them anywhere. In a book on this subject from a while back, “ The Essentials of Fabulous ,” Ellen Lubin-Sherman, who has been tracking fabulous people most of her life as a writer and journalist, tried to net “it” out.

Startup 101

Startup Entrepreneur Social Media .Net 101

InfoChachkie

JANUARY 18, 2012

” Clearly, the right time to trumpet your product is when it can live up to the media hype. Put it out on the Net, see what the reactions are…If you build something that starts to resonate, then you can start to… get into tech blogs and talk to the press and tell everybody what you are doing.” Winning customers is sales.

Entrepreneur 272

Entrepreneur Startup Conference Santa Barbara 272

SoCal CTO

JUNE 14, 2008

Interesting term used in a ZD Net article - Platform as a Service (PaaS) Unfortunately, Peter sells the promise and ignores the reality. Some other points - LAMP,Net, Java - doesn't make much difference. Benefit of a proprietary platform can be finding customers. Java as a platform wasn't ready to deliver on client side.

Platform 150

Platform EC2 Java S3 150

InfoChachkie

APRIL 28, 2011

The more a customer utilized WebEx’s services, the more they had to pay. They knew that price restructuring would significantly impair their gross revenues as well as their net income, which would dramatically impact their stock price. WebEx was the early leader in web meetings. A typical 60-minute meeting with one attendee cost $54.

Entrepreneur 225

Entrepreneur SaaS Pricing Cloud Computing 225

socalTECH

OCTOBER 14, 2011

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. That's really our business plan. Sam Rogoway: Yes, it has.

Networking 150

Networking Search Engine Optimization Product Startup 150