Remove .Net Remove Advertising Remove Customer Remove Media
article thumbnail

8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

Customer 133
article thumbnail

Traditional marketing vs. social engagement

Berkonomics

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. Make each customer feel important and valued.

Marketing 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5% Building direct customer relationships with viewers (who want to tune into your channels). Sound interesting?

article thumbnail

5 Considerations For Driving Growth In A New Business

Startup Professionals Musings

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. High customer loyalty and high team passion. Long-term stability requires revenue growth and profit.

article thumbnail

5 Strategies For Balancing Revenue Versus User Growth

Startup Professionals Musings

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. High customer loyalty and high team passion. Long-term stability requires revenue growth and profit.

article thumbnail

Turn “broadcast” into “engagement.”

Berkonomics

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. Make each customer feel important and valued.

article thumbnail

Eight Repeat Entrepreneurs To Watch In SoCal

socalTECH

Here are eight Southern California companies and the experienced, successful entrepreneurs heading up their efforts, who haven't had any problems finding investors--or customers--for their firms. Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp.