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Demand Media Reports Profit

socalTECH

Santa Monica-based Demand Media , the internet publishing firm headed by Richard Rosenblatt, reported its fourth quarter and fiscal 2010 results today, the first as a public company. Demand Media said it had revenues of $73.6M The firm also reported net income of $1.0M, versus $3.9M The firm reported net loss of $5.3M

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Demand Media Revenues Up In Q1

socalTECH

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites. Demand also mentioned strong direct brand advertising sales helped its results. million on revenues of $79.5M.

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Traditional marketing vs. social engagement

Berkonomics

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. Ask for endorsements when appropriate.

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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5% Selling at smaller retailers will net you fewer customers and higher margins.

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Playing the Long Game in Venture Capital

Both Sides of the Table

Silicon Valley and the media industry that surrounds it values youth. innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero. With the set of cards we had at the time we sold, but what I wouldn’t give to still be working with and going long these two. The second “exit”?—?Adly?—?innovated

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Turn “broadcast” into “engagement.”

Berkonomics

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. Ask for endorsements when appropriate.

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Why the Former President of Nickelodeon Joined mitú as CEO.

Both Sides of the Table

(Hint: 60 million US Latinos driving US growth engine) I am beyond excited to announce the Herb Scannell has agreed to move from NYC to Los Angeles to take on the role of CEO at mitú, the fast growing Latino digital media company, serving more than 100 million monthly unique viewers. Advertisers, wake the f**k up. Yes, with a “B.”

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