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Savings.com: The California Internet Tax Law and Unintended Consequences

socalTECH

As part of that, Amazon.com, Overstock.com, and a large number of e-commerce retailers have cut off their California affiliates, saying that they will immediately stop paying them for referrals due to the move. However, if we were just providing clicks, using the CPC model, they wouldn't be affected. It's very predictable.

CPC 279
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How to Measure & Track Marketing

Jason Nazar

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. However, LTV is also a function of average order value (AOV), where you have a commerce site that sells items individually; in this case the LTV is the sum of the total expected number of AOVs. Net Promoter Score.

article thumbnail

How to Measure & Track Marketing

Jason Nazar

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. However, LTV is also a function of average order value (AOV), where you have a commerce site that sells items individually; in this case the LTV is the sum of the total expected number of AOVs. Net Promoter Score.