Remove .Net Remove CPC Remove Marketing Remove Sales
article thumbnail

How to Measure & Track Marketing

Jason Nazar

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. Net Promoter Score.

article thumbnail

How to Measure & Track Marketing

Jason Nazar

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. Net Promoter Score.

article thumbnail

Savings.com: The California Internet Tax Law and Unintended Consequences

socalTECH

Jerry Brown signed into law a bill which taxes Internet retailers if they have California affiliates, a move which looks to have major impact on local companies who use Internet affiliate marketing. One, is the issue of whether Amazon should have to collect sales tax for California. I think there are two things going on.

CPC 279