A Founder’s First Key Decision Is The Business Name
Startup Professionals Musings
APRIL 7, 2014
The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision. When creating a name, stay with words that can easily be spelled by customers. Make your business name one that customers can pronounce and remember easily. Avoid unusual spellings.
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