A Founder’s First Key Decision Is The Business Name
Startup Professionals Musings
APRIL 7, 2014
Quirky words (Yahoo, Google, Fogdog) or trademark-proof names concocted from scratch (Novartis, Aventis, Lycos) are a big risk. Patent Office for Trademarks. These days, it even helps if the name can easily be turned into a verb, like Google me. Make some sense. Occasionally, business owners will choose names that are nonsense words.
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