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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

But that’s harder to build in 2016 than it was in say 2005. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Will a third-party pay (advertisers, data companies)? Competition. And influencers may help once or twice but ultimately nothing is free. It it just more time that they save?

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