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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

socalTECH

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

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Interview with Jeff Green, The Trade Desk

socalTECH

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

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Top 29 Startup Posts May 2010

SoCal CTO

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248
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Interview with Elizabeth Amini, Anti-Aging Games

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There is lots of competition in this area for serving retirement homes. Elizabeth Amini: I actually ran into him in 2005, when he was a keynote speaker at a conference. The other thing, which turns out to be a competitive advantage we have over our competitors, is your data is completely safe with us.

Study 252
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Interview with Eli Portnoy, ThinkNear

socalTECH

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qualcomm Ventures, and others. How are you doing things differently? So, I left, and started my own company.

Startup 177
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Interview with Kanaan Jemili, uCast Global

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He saw that the industry was being disrupted globally, and actually started with the idea of building a new company that could be scalable, and flexible, and offer delivery of that content at competitive pricing. The other thing we do, is were very transparent about sharing data with them, like user data and advertising data.

Content 113
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Interview with Josh Stomel, ResumeBucket

socalTECH

I had early success working in-house with Matt Coffin at LowerMyBills in 2005, and then I was brought on by Yahoo to build out the Yahoo Publisher Network Team. Is this at all competitive with LinkedIn? There are lots of people there doing competitive intelligence, or doing research on an industry or landscape.

Startup 140