2005 Advertising Invest 
socalTECH
NOVEMBER 21, 2014
More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.
socalTECH
AUGUST 15, 2014
What we saw back in 2005, was that everyone was making a ton of money on desktop ads, because that''s where the users were. You see users moving to a platform that doesn''t monetize advertising as well. They''re even one of our advertisers right now. By the next morning, they asked us if we wanted them to invest.
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socalTECH
FEBRUARY 1, 2011
That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Entertainment is confusing--we didn't make investments in pure content plays. On the other side, we had about one third of our investments in early stage, technology driven companies.
socalTECH
MARCH 29, 2010
The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. He left to start his own firm, which only invests in data-based companies, who are all focused on accumulation and use of data. Jeff Green: I started my career in online advertising, as a media buyer.
SoCal CTO
JUNE 9, 2010
Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. Here’s why.
socalTECH
SEPTEMBER 30, 2009
The fund--started by Brian Garrett and Rick Smith --has been focused on digital media investments, and so far has made investments in six companies. What do you invest in? It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.
socalTECH
JUNE 27, 2011
Scott Saunders: I spent nearly my entire career on the investment side, and in 2005 switched over to the entrepreneurial side of the world. Part of our advertising, is we are sending people checks in the mail for $25, or $50. Ultimately, we expect those to be ad-funded by different advertisers involved in our platform.
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