2005 Advertising Social Network Summary 
Both Sides of the Table
AUGUST 9, 2011
US TV advertising is $60 billion in its own right. tl;dr summary. Companies raised too much money in 2005-08 and had high burn rates. If you want a comprehensive summary of the industry in this era it’s worth a read: VC Ice Age Part 1 – What Happens When a Market Comes to a Standstill? Summary version?
Both Sides of the Table
FEBRUARY 12, 2017
The 30-minute interview of Jonah Peretti is here but my summary in the notes below. Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). I asked Jonah about this. “I
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