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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I first met Ethan in 2005. He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. I think it’s a beautifully designed site and product. When Ethan was considering leaving Google we talked about it.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today? How much money will airlines companies, hotel companies or event companies pay me as a referral or for booking?

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