Tealium Adds $35M to Expand Technology, Sharpen Customer Focus
Xconomy
SEPTEMBER 26, 2016
Tealium initially focused on helping corporations, government agencies, and other “enterprise” customers to manage “tags,” the snippets of JavaScript embedded in Web pages or e-mails. Tags are a creature of Web analytics, generating data that enable marketing teams to determine if users viewed a Web page or e-mail.
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