socalTECH
MARCH 12, 2019
We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. We had an advanced application development and innovation team. We had a new tablet we had developed back in 2007, and we were asked to come up with concepts to drive cellular usage.
socalTECH
SEPTEMBER 23, 2008
As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.
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Both Sides of the Table
MAY 19, 2010
We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Founded in 2007.
socalTECH
SEPTEMBER 23, 2008
As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.
Frank Addante
MAY 22, 2006
Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big.
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