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The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

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Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter. See the books I recommend to friends. Write me an e-mail and let me know what youre up to!

Startup 29
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How to cleverly integrate your own URI shortener

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Actually, handling short URIs in your error handler is a pretty good idea when you suffer from a mainstream CMS. Here are a few ideas how to block rogue (crappy, not behaving, …) Web robots. from the IP address range 65.52.0.0 Other rogue bots identify themselves by IP addy, user agent, and/or referrer.

SEO 37
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How brain-amputated developers created the social media plague

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ThingFetcher sometimes requests a (shortened) URI 30 times per second, from different IPs. A method to verify the bot All IP addresses used by a bot should resolve to server names having a unique pattern. For example Googlebot comes only from servers named "crawl" + "-" + replace($IP, ".", "-") + ".googlebot.com" Sad but true.