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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well. Swipely – Blippy competitor founded by TellMe founder, Angus Davis, in Fall 2009. Addressable advertisements are capable of being targeted to the individual household.