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Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

socalTECH

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208
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Interview with Jimmy Hendricks, Deal Current

socalTECH

But, with the economy turning south in 2008, lots of those customers went out of business. In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. For example, if a customer has a question on a purchase, we answer that.

Platform 263
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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. But, I think where we have a long term advantage is, the 600,000 advertise relationships and a strong presence with consumers. We''re connecting those two parties.

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How YP.com Is Growing A Giant Tech Team In Glendale

socalTECH

I was recruited for the role when we were still at ATT Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. But, I think where we have a long term advantage is, the 600,000 advertise relationships and a strong presence with consumers. Before that, I was running product at Spotrunner.

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Interview with Evan Rifkin, Burstly

socalTECH

We caught up with founder Evan Rifkin --who previously founded and sold TagWorld/Flux to MTVN in November of 2008--to learn more about the startup. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. What is Burstly? Our space is pretty young. READ MORE>>.

Startup 164
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This Week in VC with @VCMike Hirshland of Polaris Ventures

Both Sides of the Table

. - Spun off from Freewebs in 2008, based in Palo Alto. Operates a ‘Voice and Visual Mobile Advertising Network’ called MobileAd Xchange that delivers in-call voice advertisements and follow-up visual engagements (SMS, MMS). Example of publishers include: moviefone, Fandango, Jingle, SayNow, and voice blogs.

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Interview with Zac Brandenberg, Meteor Games

socalTECH

On Island Paradise, for example, you get a plot of land, you can raise animals and farm crops on them, grow trees, etcetera. So, we refocused in late 2008 and early 2009, and launched Island Paradise in August of that year. So, my background is primarily in consumer marketing, advertising, and the ability to monetize properties.