article thumbnail

Interview with Tom Grasty, Stroome

socalTECH

Last week, Los Angeles-based Stroome (www.stroome.com), a new startup originally spawned out of a project at the USC Annenberg School of Communications, won $200,000 in the 2010 Knight News Challenge. Tom Grasty: Essentially, we started off as a graduate school project at USC. It ran in April of 2008.

Journal 187
article thumbnail

Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? Yammer was launched on stage at TechCrunch 50 on September 8, 2008 and won Best in Show. in Computer Science.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. came to engineer and serial entrepreneur David Kaiser (Founder and CEO) in 2008 while surfing on his laptop while watching TV.

Screening 109
article thumbnail

Interview with Elizabeth Amini, Anti-Aging Games

socalTECH

We actually wrote the business plan in a business plan class at USC. We were worried, if we took venture capital--and this was in 2008, before everything crashed--that if we had an investor too focused on the bottom line, the first time we hit a rough patch we'd be forced to push that 20 percent down.

Study 252