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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

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Interview with Clark Benson, Ranker

socalTECH

It's a very flexible, open platform, and is pretty open ended. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. We were in closed beta for a while, and launched in August of 2009. Right now, we are running targeted ads using ad networks or whatnot.

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