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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

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Rubicon Project: 270 Percent Year over Year Growth

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. According to the firm, it served up more than 350 billion ads through its platform this year. READ MORE>>.

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Two Models for Digital Advertising Sales – Enterprise Software and the Travel Industry

Frank Addante

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. In digital advertising, we have it backwards. Another great opportunity within the digital advertising: those segments of the industry that contain characteristics of “expiring” inventory markets such as travel.

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WebVisible Raises $20M

socalTECH

According to WebVisible, the funding will go to aggressively expand R&D on its platform, which is used by place local online advertising for small and medium sized businesses. As part of the announcement, WebVisible said it saw a 113 percent, year-over-year increase in its revenues for 2009. READ MORE>>.

Redpoint 145
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. OTHER DEALS. Primarily targets SMBs.

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Digital Hollywood Spring

SoCal Tech Calendar

Thursday, May 7, 2009 -- Digital Hollywood Spring. Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. See [link] (more).

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Digital Hollywood Spring

SoCal Tech Calendar

Wednesday, May 6, 2009 -- Digital Hollywood Spring. Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. See [link] (more).