From the Venture Trenches

APRIL 1, 2013

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 45

Media Social Media Geni Mentor 45

From the Venture Trenches

APRIL 1, 2013

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 40

Media Social Media Geni Mentor 40

Both Sides of the Table

MAY 25, 2013

By 2009 had reduced to around $15 billion in capital from LPs. And hard for me to imagine the Fred Wilson and Albert Wenger weren’t instrumental mentors to David. I use social media. But I became a VC in 2007 and wrote my first check in 2009 – 4.5 And reinventing itself. And some firms will go under.

Venture Capital 374

Venture Capital Entrepreneur Invest Funding 374

SoCal CTO

SEPTEMBER 8, 2010

This continues my series of posts: Top 30 Startup Posts for July 2010 Top 30 Startup Posts in June 2010 Top 29 Startup Posts May 2010 Startup CTO Top 30 Posts for April 16 Great Startup Posts from March Here they are: How to Minimize Politics in Your Company - Ben's Blog , August 24, 2010 “Who the f@#k you think you f$&kin’ with.

Startup 191

Startup Venture Capital Blogging CTO Hire 191