Earned Media: What is it & how can it benefit or harm your brand?
From the Venture Trenches
APRIL 1, 2013
While the time and investment required to build these assets may seem extensive, the benefits they can reap are significant. The virtues of earned media were recently highlighted at a panel hosted by Paul Bricault of Amplify and moderated by Ira Rubenstein , Executive VP of Media Marketing at Sony Pictures, as part of Amplify’s Mentor Series.
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