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Upfront Ventures Adds Hamet Watt as New Investment Partner

Both Sides of the Table

As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010. Media relationships. At every entrepreneur event I through between 2008-2012 I invite Hamet because he was a great mentor for entrepreneurs.

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Earned Media: What is it & how can it benefit or harm your brand?

From the Venture Trenches

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 45
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Earned Media: What is it & how can it benefit or harm your brand?

From the Venture Trenches

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 40
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The Workshop: Get Funded in One Day (Dealmaker LA)

SoCal Tech Calendar

Tuesday, October 6, 2009 -- The Workshop: Get Funded in One Day (Dealmaker LA). MENTORS INCLUDE: Charles Halloran, Attorney, KPPB Dan Gould, VP Technology, Fox Interactive Media Dave McClure, Founders Fund Daniel C.

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How I Got the Monkey Off My Back – Today Was a Good Day

Both Sides of the Table

As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. Working with early-stage teams : coaching, mentoring, setting strategy, rolling up sleeves: 9/10. That company was Invoca, which just announced a $20 million fund raise led by Accel. 5 years ago. Since then?

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5 Tips For Attracting Female Customers

Tech.Co

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. Connecting with your customer via social media, forums or advertising is the norm these days, but there’s nothing as strong as building a community around your brand.

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Meet Launchpad LA’s Graduating Startups

Tech Zulu Event

They have hired great people, have brought on great mentors, have raised money from top tier investors, and we are excited for a bunch of big announcements in the months ahead,” said Teller. Launchpad LA was founded by prominent VC Mark Suster of GRP Partners in 2009, and invests in each company that is accepted into the program.