Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

Social Media 100

Social Media Advertising Social Network Userplane 100

Both Sides of the Table

MAY 23, 2012

I can’t help feel a bit of rear-view mirror analysis in all of “VC model is broken” bears in our industry. So of course returns from 2000-2010 were subpar on average for the industry. By 2010-2011 this had shrunk by half again, averaging under $15 billion. Today’s Normalization. This never existed a decade ago.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347