Remove 2011 Remove Advertising Remove Companies Remove Metrics
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How to Profit: “Thank You Metrics” – Community First, Money Second

Tech Zulu Event

NOT because the founder of the company has an established credibility working for both Facebook and MINT when those companies were in infancy. I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. I am a raving fan of AppSumo.com. I resisted.

Metrics 87
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Interview with Wes Nichols, MarketShare

socalTECH

MarketShare recently launched a rebranding effort for the company, and is in the midst of a major hiring and expansion phase. Wes Nichols: MarketShare is an analytics company. You mentioned that you've been growing the company recently, and made a recent acquisition? We've been expanding the company aggressively.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. While Google and Facebook will buy “acquihires” (at least as of Dec 2011), many acquirers hate the idea of buying companies that aren’t profitable. It allows you many more exit opportunities.

Startup 418
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Marketing The Funniest Site On The Internet With Patrick Starzan of Funny or Die

Tech Zulu Event

He gives up the goods and a few tips on what you could do to help market your company. Above is an interview we did with Patrick at BlogWorld Expo New York 2011. How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising. Anyone need some t-shirt?

Sites 61
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Interview with Clark Benson, Ranker

socalTECH

I sold that company, eCRUSH, which operated espin.com, to Hearst at the end of 2006. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. Clark Benson: I founded the company in 2008, and we took a little over a year to launch. What's the story behind Ranker?

Startup 195
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amSTATZ Social Network For Fitness Gurus, Athletes & Events | Interview With Founder

Tech Zulu Event

Founded in the summer of 2011 and their first product out a few weeks ago amSTATS wants to help users to follow fitness events and programs near them and find a great fitness trainer to help them stay fit. Advertising revenue is generated from each site visitor, paid or otherwise. We have 115 paying customers right now.

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It’s Morning in Venture Capital

Both Sides of the Table

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. From this we have seen a commensurate boom in the number of startup companies. But on micro level, over-funding also creates performance problems for specific companies. Some will pay off, others will not.