2011 Competition Demand IP 
socalTECH
JANUARY 14, 2011
Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. Our analytics team is second to none, in our ability to leverage our IP and methods to isolate the effect of those activities, and look at them to figure out how to drive outcomes.
Both Sides of the Table
DECEMBER 27, 2011
While Google and Facebook will buy “acquihires” (at least as of Dec 2011), many acquirers hate the idea of buying companies that aren’t profitable. If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. It allows you many more exit opportunities.
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