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DIGIDAY: MOBILE APPS

SoCal Tech Calendar

Thursday, February 24, 2011 -- DIGIDAY: MOBILE APPS: The event will bring together the leading executives from top mobile agencies, blue-chip brands, mobile app developers, mobile advertising networks, and content owners to discuss the explosive Mobile "app-vertising" market. And a whole lot more!

Mobile 100
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Green Dot's Mashup Of Mobile Startup, Bank Powers GoBank

socalTECH

How was Monrovia, California-based Green Dot able to quickly launch itself into the mobile banking category? Through two strategic acquisitions, one made in late 2011, and one made in early March of 2012. in assets, and with the acquisition in March of last year of mobile software developer Loopt. READ MORE>>.

Mobile 153
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DIGIDAY:ON MEDIA

SoCal Tech Calendar

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. Plus, the event offers VIP networking opportunities which are designed to land you great deals and contacts for 2011 and beyond.

Media 100
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DIGIDAY:ON MEDIA

SoCal Tech Calendar

Wednesday, February 23, 2011 -- DIGIDAY:ON MEDIA: February 23, 2011: Where THE digital media moguls caucus on the business of buying and planning and advertising across digital platforms. 100 discount for socalTECH readers use code SCTECH. Join us for this one of a kind meeting of the digital media moguls in Los Angeles.

Media 100
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ValueClick Buys Greystripe

socalTECH

Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. The company expects Greystripe to add $24 to $26M in revenues for the remainder of 2011. The deal was worth $70M in cash.

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Qualcomm Confirms FLO TV Shutdown Plans, Layoffs

socalTECH

San Diego-based Qualcomm confirmed Tuesday evening that it is considering shutting down its FLO TV, mobile television service, after reports that the firm is planning to shut off the service. Qualcomm said it is suspending direct consumer sales of devices, and will continue maintaining the service until Spring 2011. READ MORE>>.

Layoffs 164
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AirPush's Asher Delug: Bootstrapping Your Way To $100M

socalTECH

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196