2012 Advertising Metrics Technical Review 
Both Sides of the Table
MAY 23, 2012
I have been close to the tech & startup sectors for more than 20 years and I can’t think of a period in which I felt more optimistic about the innovation and value creation I see in front of us. So it is unsurprising that an over-funding environment and the commensurate returns hangover would have lasted until about – well – 2012.
Both Sides of the Table
NOVEMBER 14, 2017
Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.
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