Remove 2014 Remove Marketing Remove Metrics Remove Social Media
article thumbnail

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor.

Commerce 211
article thumbnail

Why Twitter Analytics Is The Holy Grail For Every Content Marketer

Tech Zulu Event

But last August 28, 2014 seemed like a dawning of a new era in the Twitter world as Ian Chan, Twitter’s engineer, announces that the tool is available for just about anyone who wants to utilize it. But what does this mean for marketers? Will it be able to help brands market themselves better in social media?

Content 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Trends Are Driving A Data Tsunami For Startups

Startup Professionals Musings

Per a new study by networking giant Cisco , the world’s yearly mobile data traffic grew 69 percent in 2014, reaching 2.5 Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements. Look beyond today’s requirements for entire new market opportunities.

Startup 106
article thumbnail

Investors Measure Entrepreneurs By Cashflow Mileage

Startup Professionals Musings

Cashflow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Social media is not rocket science. The timing of cashflow is everything.

article thumbnail

Smart Entrepreneurs Don’t Need Disruptive Technology

Startup Professionals Musings

Certainly, I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market. There is always a related market or new country.

article thumbnail

Siemer Summit: Connecting Global Digital Media & Technology Leaders

Tech Zulu Event

The Summit featured panels and roundtable discussions that explored a variety of key topics to the global tech community ranging from digital content, marketing and social growth hacking to data analytics, software and investment trends for early stage companies. Ninja Metrics. Hitesh Chawla, CEO. Silver Push.

Media 84
article thumbnail

Veritable Guide For Traditional Stores Turning Digital

Tech Zulu Event

A survey by the Webs Small Business Digital Trends revealed that 63% of small business owners are using digital strategies in their overall marketing efforts. An integrated digital marketing strategy can do that and so much more. These two forms of marketing are meant to work hand in hand. Pull your audience with content.

Guide 40