Startup Professionals Musings

AUGUST 4, 2017

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS).

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

FEBRUARY 24, 2017

Use your knowledge of evolving needs and technology to add more value than competitors, and introduce clients to each other to build partnerships. Use visibility and social media to pull clients in. They expect reviews and testimonials from other clients. Marty Zwilling First published on Inc.com on 02/09/2017.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

APRIL 17, 2017

Of course, nobody really knows all of what tomorrow will bring, in terms of globalization, digital technology, or demographic shifts, but most experts agree that certain elements are already obvious, and things must be done today to get your business ready in time. Data technology facilitates more fact-based decisions.

Company 55

Company Companies Artificial Inteligence Technical Review 55

Startup Professionals Musings

APRIL 7, 2017

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics. Marty Zwilling Published by Xerox Small Business Solutions on 04/06/2017. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58