Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Incorporate brand personality and voice. This is not trial and error.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JANUARY 22, 2023

With a singular focus on building unicorns, very rapid growth has been a key metric. The distributed model draws on a diverse pool, helps manage costs, and captures regional insights and focus necessary to win local customers. Facebook’s market value tumbled many billions in 2018 due to users’ decreased confidence in the platform.

Capital 138

Capital Marketing Ideas Venture Capital 138

Startup Professionals Musings

OCTOBER 2, 2018

In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out. Put your customer at the top, rather than technology.

Marketing 96

Marketing Metrics Social Media Content 96

Both Sides of the Table

SEPTEMBER 10, 2021

We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts. In fact, we just announced that we hired a new head of our Growth Platform, (follow him on Twitter here ? By 2018 I sensed that he was right and we began focusing more on our barbell approach.

Venture Capital 471

Venture Capital Writing Invest Pricing 471

socalTECH

DECEMBER 20, 2017

With so many APIs, SaaS ecosystems, and cloud platforms to rely on, a digital product that may have taken five years to get off the ground in 2000 can now be brought to life in a matter of months. Anyone could submit an idea, and others in the customer community could participate by upvoting and commenting on the ideas they liked best!

Technical Review 100

Technical Review Metrics Ideas Product 100

Startup Professionals Musings

MAY 1, 2020

With a singular focus on building unicorns, very rapid growth has been a key metric. The distributed model draws on a diverse pool, helps manage costs, and captures regional insights and focus necessary to win local customers. Facebook’s market value tumbled many billions in 2018 due to users’ decreased confidence in the platform.

Ideas 124

Ideas Venture Capital Software Review Technical Review 124

Startup Professionals Musings

SEPTEMBER 30, 2018

For example, most e-commerce platforms today offer millions of products, with a changing mix daily and a changing market, such that it’s virtually impossible to manually predict a strategy for mapping customer demographics to products displayed online. Configure every decision step into real-time software.

Artificial Inteligence 84

Artificial Inteligence Metrics Commerce Software 84