2018 Customer Pricing Social Media 
Startup Professionals Musings
SEPTEMBER 9, 2018
In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.
Startup Professionals Musings
OCTOBER 23, 2022
a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.
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Startup Professionals Musings
JANUARY 24, 2020
The price of entry can be less than $10,000, so the competition is huge and growing rapidly. According to Tim Cook at Apple, there were over 20 million registered developers in 2018. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Be aggressive and alert.
Tech.Co
MARCH 1, 2018
And while that cliché has been said about everything in the Lone Star state for years, it rings particularly true for the hottest startups showcasing their big innovations at SXSW Startup Night 2018 presented by the Kauffman Foundation and TechCo. If the user shares the add on social media, they earn an extra $.25. Price: $1.99
Startup Professionals Musings
JANUARY 26, 2018
The intent is to indicate that founder passion is not a substitute for real customers buying the product. The challenge is to convince investors that your business will attract real customers, before you have a revenue stream that exceeds your expenses. Pivoting early, based on real customer feedback, is always cheaper than later.
TechCrunch LA
AUGUST 1, 2019
In the summer of 2018, parts of San Francisco’s public utilities turned gold. Detergent attacks during gallery openings, anti-gentrification graffiti and harassment via social media have put owners on edge. The majority of this displacement is attributed directly to the surge in rental prices brought on by gentrification.
Startup Professionals Musings
DECEMBER 31, 2018
Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Competitors tend to focus on price and other variations to existing offerings. Marty Zwilling First published on Inc.com on 12/18/2018.
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