Remove 2019 Remove Customer Remove Pricing Remove Writing
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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

<== Our conclusion was that this isn’t a temporary blip that will swiftly trend-back up in a V-shaped recovery of valuations but rather represented a new normal on how the market will price these companies somewhat permanently. We’ll just wait until companies that last raised in 2019 or 2020 come to market.”

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

Customer 133
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Praying to the God of Valuation

Both Sides of the Table

In those years I learned to properly build product, price products, sell products and serve customers. Starting in 2009 I began writing checks consistently, year-in and year-out. I admit that my writing style back then was a bit more carefree, provocative and opinionated. you are bound to pray to the valuation Gods.

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7 Strategies For Brand Leadership Through Influencers

Startup Professionals Musings

Based on my own experience in business over the years, and current coaching efforts, I recommend a focus on the following strategies and attributes: Make your customer the center of everything you do. Customers need to believe that you have their interests at heart. Highlight your credibility by visibility and relationships.

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5 Startup Cost Realities Most Founders Underestimate

Startup Professionals Musings

Image via Flickr by Phil Gyford Starting a new venture still costs real money, even though the entry price has come down dramatically in last few decades. You find that you need to be near major customers, or employee transportation hubs, where rents are higher than you ever anticipated. Ramp-up facilities and utilities required.

Startup 105
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5 Unique Elements Make A Winning Selling Proposition

Startup Professionals Musings

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. Investor and customer attention spans are short, and both will write you off quickly.

.Net 73
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6 Steps To Move From Inspiration To Business Reality

Startup Professionals Musings

In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend. Writing down key parameters will force you solidify the specifics, and mentally commit to them. Prepare your marketing story for customers and investors.

Ideas 94