2022 Customer Mentor Metrics 
Startup Professionals Musings
MARCH 4, 2022
If you aren’t yet adapting to the market and your customers, you are falling behind. I define business agility for my consulting clients as the ability to change your business rapidly to meet customer and environmental changes, with minimal organizational disruption and cost. Adopt some key metrics to measure your change agility.
Startup Professionals Musings
AUGUST 10, 2022
Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. Balance of passion with reality and customer feedback. Pay attention to all.
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Startup Professionals Musings
SEPTEMBER 22, 2022
Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.
Startup Professionals Musings
NOVEMBER 30, 2022
While these investors, and early customers, will always argue that they found you, I’m convinced that there is no substitute for aggressive networking on your part. Ability to relate aspirations to customer needs. You need to show insights to real customers and their needs, that get beyond your passions and projections.
Both Sides of the Table
DECEMBER 11, 2022
And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. In those years I learned to properly build product, price products, sell products and serve customers.
Startup Professionals Musings
JUNE 1, 2022
In my role as a mentor, I challenge every business leader to be more open-minded as they face the challenges of change and new competitors entering their space. Winning business owners really listen and act on feedback from customers and advisors. Don’t be totally driven by a key customer. Listening to customers also helps.
Startup Professionals Musings
MARCH 25, 2022
Thus, over the years of my mentoring and consulting efforts with entrepreneurs, I have a key list of practices that I recommend to everyone starting and growing a business. You may think it’s great that demand exceeds your supply chain, but customers only remember it as a loss of your credibility, and will tell others.
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